Newbie : Campaign Tool

What does the campaign tool do?

The Campaign tool allows you to individually track your marketing campaigns. You can customize each campaign with banners of your choice, each having its own unique tracking link, and statistics. By being able to set-up and track several campaigns, you can pinpoint which marketing strategy works best, what type of players you are attracting, the amount of deposits derived, and which ones have the highest conversion rates.

To view all the available marketing tools available, in the sub-menu bar, click on 'View Creatives' tab, and you will access the full range of advertisements for your new campaigns.

How do I create a new campaign?

To create a new campaign:

  1. Visit the 'Marketing' page.
  2. In the 'Create new Campaign' section, enter the following information:
    • Campaign name
    • Campaign description
    • The casino to market and target players, or select affiliates
    • The campaign start date / end date
    • Press 'Create'
  3. On the 'Creatives' page, use the pull-down menu options to select the type of creatives you wish to view.
  4. Press the button Display to show the creative you wish to view.
  5. To select a creative to use, check the box to the left of it.
    *Note: Campaigns can contain a maximum of 20 creatives.
  6. Once you have selected all the creatives, scroll down and press the 'Add Selected' button.
  7. Your selected campaigns will now be visible at the top of the page, after reviewing them press the 'Done' button to complete your selection for this campaign.
    Note that creatives can be edited at any time by returning to the 'Campaign Center' page afterwards.

How do I use the linking code?

Each creative item in a campaign has an HTML-format linking code to allow for proper tracking of your new players and campaigns.

  1. Go to 'Campaign Center'
  2. Click on the 'View' button of the campaign you wish to work with
  3. In the 'Selected Creative' section, click on the expand button [+]
  4. A box with code will appear below the creative
  5. To copy the linking code, either:
    1. Press the 'Copy Code' button on the right of the creative

      OR
    2. Simply highlight all of the code in the box.
  6. Right-click the mouse
  7. Select the 'copy' command

Once the code has been copied, it must be entered directly into the code of your webpage and mailer, or must be provided along with your ad-buy.

How do I add/remove new marketing creatives to an existing campaign?

All existing campaigns are displayed on the 'Campaign Center' page, along with their start date and links to more statistics. On the 'Campaign Center' page, press the 'View' button on the right of the campaigns to access the editable areas.

How do I add creatives to a campaign?

In the 'Additional Creatives' section:

  1. Select the creative you want to add by checking the box to the left of the creative
  2. Press the 'Add Selected' button at the bottom of the page
  3. After reviewing the contents of your campaign, press 'Done' to complete the changes

How do I remove creatives from a campaign?

In the 'Selected Creatives' section:

  1. Press the expand button [+] to the left of the item you wish to remove
  2. Once the code is visible, press the 'Remove' button located to the right
  3. After reviewing the contents of your campaign, press 'Done' to complete the changes

How many active campaigns can I have simultaneously?

There is no limit on how many campaigns can be created, however partners can only maintain up to 10 active campaigns at one time. Each campaign is assigned an expiry date upon creation. Old or inactive campaigns can be deleted from the 'Campaign Center' page.