Expert: Boost your SEO rankings with Blogs

What is a Blog? This is a slang term for Web log. Think of it as an online news forum with the latest information being entered/updated on a regular (usually daily or weekly) basis. Blogs usually are about a specific topic and can be sorted by category. For gaming blogs, the authors usually showcase daily poker, casino tips or betting previews for sporting events. (Once again this would depend on their interest).

Blogs are naturally SEO friendly and enhance “spiderability” of your content. Syndication of your blog’s content can be done through XML feeds, also known as RSS feeds. The content can then be displayed on other sites of similar nature, and allows for critical link back to your site, hence resulting in a major component of a balanced SEM strategy. The XML feed then gets converted in html by using an RSS aggregator. The readers see the title and first few words of your article and, if they are interested, they click the link to read the remainder of the story on your web site.

Such an arrangement has several benefits, as it offers:

• Natural link backs to your site’s freshest content, something Search Engine spiders love and live on. The fresher the content, the higher your ranking possibilities can be. The point of a search engine is to remain relevant to its searcher’s needs. Stale content will eventually fall off the radar and your rankings will suffer.
• People will subscribe to your blog if the content is interesting to them, offering an alternate method to keep in touch with your readers. This will keep them coming back to your site.
• The content then becomes a canvas onto which you can place various advertisements for products and services related to your article. Your audience is captive and thus more likely to click on the offer.
• Most blog scripts allow for feedback to be left by your readers, offering you valuable input.

A blog strategy can be used as a cost effective way to spark up a tired pay-per-click campaign. Most blog owners allow other websites and personal users to display their content for free. In return they take advantage of the links and traffic that it brings in. (Kind of a link exchange).